Microsoft to launch web-based mobile app store in July

At the Bloomberg Technology Summit, Microsoft’s President of Xbox, Sarah Bond, declared that the company is set to launch its new mobile store this July. This long-discussed move aims to establish an alternative to dominant marketplaces like the App Store and Play Store.

Unlike traditional approaches, Microsoft plans to roll out its mobile game store via the web, rather than as a native application. This strategy allows the company to circumvent restrictive app store policies...