Chinese ad tech attempts to bypass Apple’s new App Tracking Transparency
Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it.
ATT is due to be rolled out alongside iOS 14.5 sometime this spring. The feature, which has drawn both praise and criticism, will allow users to control whether their data can be shared for advertising purposes on an app-by-app basis.
According to a recent survey, just 38.5 percent of respondents said they will...
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