Event Information
It goes without saying that content is king. Yet in the marketing kingdom, AI appears to be holding court.
In this webinar, on November 7, 2024 at 10am GMT, industry experts discuss the impact of AI on content marketing – both pitfalls and opportunities. They will explore key considerations for leveraging AI in content creation, examine how GenAI is reshaping the way we think about search and share practical advice for integrating AI into your content marketing strategy.
No matter where you are on your AI journey – an avid user or just beginning to explore its potential – this panel will provide valuable insights and actionable takeaways to ensure you harness it for maximum results.
Key takeaways:
Understanding AI’s Impact on Content Marketing
Learn about the significant effects of AI on content creation, identifying both the challenges and opportunities it presents.
Leveraging Generative AI (GenAI)
Discover how GenAI is revolutionizing search functionalities and content discovery processes.
Strategies for Integrating AI
Gain practical advice on how to effectively incorporate AI tools into your content marketing efforts.
Navigating the AI Journey
Receive guidance tailored for both experienced AI users and those just beginning to explore AI’s potential in marketing.
Maximizing Benefits from AI
Acquire strategies to ensure AI is utilized effectively to achieve optimal results in content marketing.
Learn from industry experts:
- Karen Steele, Founder of Steele-Alloy (former Global VP of Marketing, Marketo)
- Dee Dee Walsh, VP of Marketing and Business Development, Growth Acceleration Partners
- Sara Faatz, Director, Technology Community Relations, Progress Software
- Mallory Russell, Global Head of Content Marketing, Square
