Microsoft inflates Bing Search API fees

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Microsoft is introducing massive price hikes for developers using the Bing Search API.

“We periodically assess the value and pricing of our services to meet market demands and align the pricing of our products and services with customer consumption trends and preferences,” wrote Microsoft.

“The new pricing model reflects more accurately the technology investments Bing continues to make to improve Search.”

Dependent on your needs, some of the prices have increased tenfold:

“The new pricing model reflects more accurately the technology investments Bing continues to make to improve Search,” explains Microsoft.

Microsoft has to pay for all those OpenAI investments somehow but those are some spectacularly large fee increases.

The new fees will come into effect on May 1st, 2023 across all markets.

(Photo by Will O on Unsplash)

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