HUMAN partners with InMobi to help tackle in-app ad fraud

Cybersecurity firm HUMAN Security has partnered with mobile advertising giant InMobi to help tackle fraudulent behaviour.

Mobile is projected to account for 75 percent of global ad spend by the end of 2021—offering huge opportunities for the industry, but also making it a major target for cybercriminals.

Kunal Nagpal, SVP and General Manager of the Publisher Platform and Exchange at InMobi, said:

“InMobi is committed to transparency, trust-based...

25 August 2021 | Platforms

Chinese ad tech attempts to bypass Apple’s new App Tracking Transparency

Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it.

ATT is due to be rolled out alongside iOS 14.5 sometime this spring. The feature, which has drawn both praise and criticism, will allow users to control whether their data can be shared for advertising purposes on an app-by-app basis.

According to a recent survey, just 38.5 percent of respondents said they will...

9 April 2021 | Developer