About this report:
The opportunities created and enabled by mobile-powered businesses are enormous. Teams can establish new, more profitable services and new arenas of engagement that provide more convenience, safety, and value.
The mobile-first user isn’t going anywhere. The mobile-first user will only continue to grow more reliant upon these services—and less tolerant of the businesses and agencies that fail to deliver them. Businesses that fail to adapt to this new reality will run the risk of losing market share to those who do.
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