Mobile First is API First: McKinseys eCommerce insights

This post is a reference to one of the articles I curated for the API Magazine. Below is a short intro.

McKinsey claims South Korea has the highest smartphone penetration and outlines advice for m-commerce. We propose that starting mobile first means API first

Manfred Bortenschlager’s insight:
My comment following up an article by McKinsey&Company Insights. It is a good piece of research. However, the focus on “mobile-first” is a bit misleading. I argue with API-first to reduce tight coupling to channels but allow real omnichannel strategies.

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